3. Empathize

1. They use the techniques correctly to empathize.

• Technique of What? How? Why?.

o What?

 What do you need?  What do you suggest?  What would you buy?  What is your problem?  What would you like?

o How?

 How would you use it?  How would you arm it?  How would you store it?  How would you use it?

o Why?

 Why would I use it?  Why would I buy it?  Why would I recommend it?

• Interview technique.

o Brainstorming

o Tips: Ask why, encourage stories, pay attention to gestures and body language, do not be afraid of silence, do not suggest answers, ask neutral questions, do not ask binary questions, stimulate conversation, ask a question for a while, bring a recorder or video camera, ask for consent, prepare a suitable site.

Click here to download the interview (Word).

• Survey technique.

o Brainstorming

o Type of survey: Launch of new products.

o Survey form: Online survey, Personal survey.

o Tips:

 Establishing the objectives of the survey: assess the feasibility of launching a new product to the market, objectives of this survey are: know how comfortable you feel, know if you know about ergonomics and know the acceptance that a new product or service could have.  Determination of the population or universe to study: Everyone can participate in the survey since everyone uses a chair to sit.  Identification of the information to be collected: The information to be collected must be that from the population that allows, once analyzed, to meet the objectives of the survey; Purchasing intentions of consumers, the average expenditure they make when buying similar products, they would use it, etc.

Click here to download the survey (Word). Click here to see results of the survey.

• Benchmarking technique .

It consists in taking "comparators" or benchmarks to those products, services and work processes that belong to organizations that show the best practices in the area of ​​interest, with the purpose of transferring the knowledge of the best practices and their application. According to Casadesús (2005), "is a technique to find the best practices that can be found outside or sometimes within the company, in relation to methods, processes of any kind, products or services, always aimed at continuous improvement and oriented fundamentally to customers. "

Click here to download benchmarking (Excel).

2. Observe and get involved and demonstrate a broad knowledge of the subject.

Discover (Empathize): It is the basis of the design process, it is about putting yourself in the shoes of the person for whom you are designing and empathizing in their way of thinking and feeling, you must immerse yourself in their mind and heart to understand their needs physical and emotional, who is it ?, what does it do ?, what do you like ?, what is important to him ?, why does he do it that way?

3. Compile varied information about the problem.